Built for Beauty
A masterclass series.
approach
The world of beauty is built on mentorship, with each generation paying it forward to the next. That’s exactly Chris Appleton teamed up with Square to do. From the eager teenager behind the chair in a small town in England to the visionary behind iconic celebrity hairstyles (Kim Kardashian, Jennifer Lopez, and Ariana Grande (to name drop a few)), Chris knows how to turn a dream into something beautiful.
As inspiring as it is practical, this semi-scripted masterclass series teaches beauty business owners how to plan ahead, make the most of the right tools, and grow their brands.
Shot in a single day, we created a world that puts viewers on set with Chris, breaking the fourth wall to a place where the real talk lives. A place that no longer feels like being talked at by a celebrity, but connecting with a peer who has actually done it.
